Case Study: Experiential
Experiential
Various train stations in the South East – 10 Days – Over 50,000 people engaged with.
The Brief →
Autograph Events provided crew members to support multiple Southern Train Stations to raise awareness of upcoming line closures via Lewes Station. The crew distributed as many information leaflets to commuters as possible and provide advice and direction when required. On selected dates, crew members also distributed a selection of giveaways to commuters as a gesture of goodwill on behalf of Network Rail.
Key Objectives →
The key objectives set for this event were:
- The crew represented Network Rail staff and were always professional, kind and considerate to all passengers.
- It was imperative that all crew worked to Network Rail’s objective of “Passenger First”.
- The crew went above and beyond for the passengers where possible to ease the stress caused by the line closures.
The Solution →
Working to a strict schedule, we provided 50 local crew at 29 different stations at various times over the 10-day period.
We engaged with over 50,000 commuters during the campaign, ensuring questions were answered and passengers were well informed.
Our crew handed out over 33,000 giveaways and leaflets to commuters. Managed by various local event managers, these were distributed to the crew, ensuring enough stock for each shift.
We provided daily feedback as well as an end-of-campaign debrief report including frequently asked passenger questions, commuter feedback, crew feedback, Autograph Events recommendations and a social media report.