Case Study: Brand Activation
Brand Activation
Reaching 50,000 people across the UK
The Brief →
Our brief was to source Brand Ambassadors to support Boothco in the Summer Prime Day Photo Activation event. With over 30 fulfillment centers to staff throughout the span of the UK, we were tasked with sourcing Brand Ambassadors for all locations, arranging couriers to deliver and collect equipment from the staff pre and post-event, as well as managing the day and ensuring that all runs smoothly. This activation was part of a larger incentive within the company so that each fulfillment centre would have a large mosaic created including photographs of all the team at each base. Ultimately, the aim for the Brand Ambassadors was to take as many photos/selfies of staff members as possible through the QR codes provided at all the depots. The Coronavirus pandemic encouraged everyone to get creative and embrace technology helping a new wave of innovation get activated!
The Event →
A plan of action was created within Team Autograph whilst working closely alongside the client. This included gathering all depot locations and sourcing staff throughout the whole of the UK using our network of highly professional freelancers. Once a member of staff was assigned to each location, the appropriate equipment and uniform was then distributed to each individual ready for the activation on 23rd June 2021.
Due to the nature of the activation, it meant working to the timings of the fulfillment centers to capture as many people entering and exiting the sites as possible. This meant aligning the shift times with when our staff arrived. The day began at 2pm and finished at 10pm – this way we were able to interact with those on the day shift and caught the crossover to the night shift staff.
Key Objectives →
- Capture as many photographs of staff from the Amazon fulfillment centre
- Staff over 30 UK locations
- Boost staff morale
- Improve employee engagement
- Remain Covid-safe throughout the entire activation
- Represent Boothco – therefore being professional, engaging, and encouraging to associates to get them involved with the activation